The world wide web has turned conventional marketing on its head. Email marketing has become a fantastic way to forge new and ongoing relationships with your customers. By using the strategies offered in this article, you can begin launching a successful email marketing strategy.
Minimize traditional email marketing activities during the holidays. Customers are preoccupied with family and friends, and are less likely to be paying attention to business email. Your odds of ending up in the spam box are considerably higher, which could have longer term implications for your bottom line. The major exception to this would be a business directly related to the holiday activities. Otherwise, give yourself a break and enjoy some downtime yourself. Business will be back on track in a day or two.
When sending a email as part of your marketing campaign, do not use a casual font. You want customers to take your product or business seriously, and they probably will not do that with an uncommon font. Pick out a font that is well known, such as Times Roman Numeral, Arial or Verdana.
Follow up with contacts you meet at trade shows. Collect people’s phone numbers when they stop by your table and call them within a couple of weeks of meeting them. Use the follow-up call to check in with your contact and ask him if he would like to receive your marketing newsletter by email.
Before sending out emails to your subscribers, try to let them know what you will be sending them and how often they can expect to hear from you. This way, they know when to expect your email and they can prevent it from getting automatically sent to their spam folder.
Pay attention to the demographics within your subscriber base. See what content and links intrigued a particular segment of your audience, and then follow up with a new email to that subgroup. The boost in your response rate from peeling away the top layer will really surprise you, but in a delightful way.
Let customers know how to add your email address to their “safe sender list”. Many people do not know how to prevent certain emails from being sent to their spam folder. Inform them of how to prevent this from happening and encourage them to add you to their address book.
When acquiring e-mail addresses through your website for marketing purposes, make certain that your sign-up form is brief. In general, you can limit the information required to sign up to only a name and an e-mail address. Names are useful for personalizing your e-mails. However, if you feel that even the name might be too much, it is perfectly fine to limit your sign-up form to just an e-mail address.
To ensure that your email marketing is really helping and not hindering your business, pay close attention to the spam that you once deleted from your own email account. See what kind of language you yourself respond most negatively to an alternately what kind of topics make you more likely to open a marketing email.
Your company’s email subscription form should explain the types of emails and information your subscribers will receive from you. Make them aware of the exact type of emails you will be sending out, and how regularly you will send them. This prevents someone who expected infrequent emails about cats, for example, from becoming surprised when they get one email a week about dogs.
An email marketing campaign is one way to quickly grow your business. Therefore, make sure you are prepared with a business strategy to fully deliver what the customers expect and what you tell them they are going to get from you. It is important that the trust is not broken between you and the customer.
Try to keep your email subject lines short. Try keeping them around 60 characters or so. Depending on the nature of your business, you may be able to get away with a longer one as long as you put your most important information first. That said, it’s better for the average consumer to keep it short, sweet, and to the point.
A sales list that is extremely specific and has a target audience can work well for any business. Target your most loyal customers who frequent your business, as well as their bevy of friends, for a place on your email registry. By making your mailing list seem like a place to receive tips for only those people who want to know more information about you, then you can build a mailing list that is more targeted while also making your mailing list seem much more authoritative.
Use your email marketing campaign to offer customers a personal perspective of your business. Tell a story about how you got started and why you are passionate about your business while giving them a special promotion or offer. It will build trust in your clients and make them more apt to make a purchase from you.
Place important copy and call to action on the left-hand side of the images in your emails. Studies have shown that customers respond more strongly to copy that is written to the left of the images in an advertisement. Links to follow should be placed next to images, not below them, in order to grab best the customers’ attention.
Use plain text. Plain text emails will be received as more personable and HTML can be more difficult for some people to read. Some email readers may even prevent the delivery of HTML, depending on user settings. Plain, simple text will always be easy to read and very well received.
To cover all your bases, try using multi-part messages in your campaign. Emails that provide plain text content, as well as HTML, ensure that the recipient can display the material. This is well worth the extra effort, because a plain-text subscriber will not stay subscribed to an HTML-only list for long.
The Internet has made doing business completely new. Email marketing is an exciting new technique for marketing that all businesses should consider as a method of creating and maintaining relationships with their customers. The tips you have just read will help you find an email marketing strategy that will work for you.
These are the three essential things to know before you invest in cryptocurrency
It’s easy to invest in cryptocurrency with just a few taps of your smartphone. With crypto appearing in the news and conversations with friends, it’s tempting not to get in.
Crypto coin might not suit you, depending on your financial situation and willingness to take risks.
Tyrone Ross, CEO and founder of Onramp Invest (a crypto asset platform that registered investment advisors can use), said, “I am probably the most crypto hippie you will ever talk to.” He warns against investing in crypto. “I don’t believe the general public should invest in crypto.”
Imagine your finances as an ice cream cone. Crypto is the cherry on top. It is a small part of the overall sundae, and not everyone needs one.
Before you can take that cherry out of the jar, you have to put together the rest of the dessert. This is not ice cream. It means you need to build a solid financial foundation and learn everything you can about cryptocurrency before you invest any real money.
1. Financial safeguards should be in place.
It would help if you were prepared for the unexpected.
Workers who lost their income due to the pandemic have had to draw on savings, borrow money, or enroll in hardship programs to pay their bills. This has served as a stark reminder about the importance of an emergency fund.
“You can feel like Superman/Superwoman when you’re young,” but when the bubble bursts, it is possible to lose your job for up to nine to twelve months,” states Theresa Morrison, a Tucson-based financial planner. “Don’t underestimate the impact of systemic shocks on the market.”
Morrison suggests saving six months of living expenses for singles and three months for couples who share costs. Even a few hundred dollars saved can help you when you have an unexpected expense. You can also pay down high-interest debt like credit card debt to improve your financial situation.
Also, review your insurance coverage as these policies can help you get through difficult times. If you have dependents, life insurance is critical.
Start thinking about your long-term, medium- and short-term financial goals once you have enough money saved for emergencies. You should save money for retirement, especially if you have a plan that offers an employer match. However, you should set goals for saving money for other critical life stages.
2. Invest in the future and save!
“Most people want the freedom to travel every year, purchase a house in 10years, and get married in 10years. These things are expensive,” Morrison states.
“Calculate how much it will cost in today’s terms, and then figure out how much you can save each month from your paycheck. My experience shows that this can easily be as low as $1,000 per month (EUR1,164).
3. Learn more about cryptocurrency
You have the money, and you are ready to jump on the crypto train. But you don’t know how someone buys it. Crypto. Or how it fits into your overall financial plan. If it is too risky.
Take your time. Do not spend your money on things you don’t know. Spend some time learning about crypto.
It is essential to understand the mechanics, but it is equally necessary to determine your type of investor. This will affect the types of investments that you would be a good match for.
To determine if this asset class is suitable for you, there’s a process. What is your plan? What age are you? What are your goals, and how old are you? Are you tech-savvy? Are you able to understand the implications of holding these assets without them being insured? What happens if you are not there? Who in your family will be able to retrieve the stuff? Ross said.
People don’t do their due diligence before investing money in something. Although it isn’t a sexy answer to your question, it is the truth.
Also Read: Le Bon Coin can we still sell and buy? 2021
Start small if you still want to dabble in crypto.
Once you understand how everything works, you can start to consider allocating some of your extra cash toward crypto. Keep your investments small and manageable. Ross suggests investing $500 (EUR582) or more. You can be sure that even if you lose everything, you have a specific budget.
“If you invest in crypto, it is dead money. A Denver financial planner, Danny Lee, says that money is something you will never be able to get back.”
“It’s going be a speculative investment at the end of it all.”
Poly Network hacker recovered more than $600,000,000 in stolen crypto
Two weeks ago, the hacker started returning the funds.
After stealing crypto coins worth $600 million from Poly Network, the hacker has completed returning them (via CNBC). Poly Network says in a blog post that it’s now beginning the process of returning the stolen assets, including Ethereum, Binance tokens, and Dogecoin, to their rightful owners. Poly Network says that there’s still work for it to do — it’s working on getting approximately $33 million worth of assets unfrozen and is continuing to restore the functionality of its Poly Bridge service, which lets users transfer crypto between blockchains.
After the attack, the hacker said that he’d stolen the funds to keep them safe, saying that putting the coins in a “trusted account” was a way to highlight the bug without allowing someone else to make away with them. Poly Network has had a fairly constant banter with him; even calling him “Mr White Hat” was the hacker’s title in Poly Network’s series of updates. Poly Network invited the hacker as their chief security adviser. The hacker (seemingly jokingly) accepted the invitation, sending a message to the company stating, “your chief security advisory.” Chainalysis also points out that it can be difficult to spend stolen funds due to blockchain tech’s transparency.
“THANKS TO MR. WHITE HAT’S COOPERATION, POLY NETWORK HAS OFFICIALLY ENTERED THE FOURTH PHASE OF OUR ROADMAP ‘ASSET RECOVERY.’”
After the hack occurred earlier this month, there was speculation about how the hacker had carried it out, with some analysts suggesting that he had even been able to obtain Poly Network’s private keys. The further analysis seems to show that this wasn’t the case — instead, the hacker was able to exploit a security flaw in the Poly Network that allowed him to execute transactions that he shouldn’t have been able to.
“SORRY FOR THE INCONVENIENCE!” It MUST BE ONE OF THE WILDEST ADVENTURES IN OUR LIFE.
Embedded in one of the final transactions from the hacker is a long note, in which he apologizes for the inconvenience he’s caused, calls the hack and process of returning the funds a “wild adventure,” and promises to return more money than he originally stole (which he requests be distributed to “survivors,” seemingly referring to those who had their money stolen). The hacker claims that the additional funds from the $500,000 bounty Poly Network paid him to find the security flaw. He also claimed that the hacker received a stream of donations since then (and continues to receive, according to his wallet transaction records).
“DISTRIBUTING EXTRA ASSETS TO ‘SURVIVORS” WOULD BE THE LAST REQUEST OF THIS MAN.
Poly Network said in another blog post that it would start a $500,000 bug bounty program to encourage researchers to find (and responsibly disclose) other vulnerabilities in its software. Currently, the company’s bug bounty listing on Immunefi says that the maximum bounty is $100,000.
As for when Poly Network’s users will see the returned funds hit their wallets, the company says it’s working on returning them “within the shortest time frame possible.”
Navigating employees in a multi-priority work environment
The brick-and-mortar workplace was more than just the heart of the business. It was also the setting that defined and nurtured the meaning and purpose that the company provided to employees’ lives.
It is hard to believe that this pandemic has been around for just over a year, considering how easily employees and operations can be done in a remote-first environment. The pandemic’s most significant impact has not been the transition to remote working but the transformation of the workplace and the entire employee-employer relationship.
A collision of priorities
A physical workplace was the place where an employee could give their full attention during workdays. The office was synonymous to work. It provided a backdrop for human resource priorities such as employee engagement, benefits, and more. The brick-and-mortar workplace was more than just the heart of the business. It was also the setting that defined and nurtured the meaning and purpose that the company provided to employees’ lives.
The entire employee experience, from onboarding to daily business, is now contained within a smartphone or laptop screen. Our screens are the entire office. However, the physical world of an employee is set among mundane household sounds (from the doorbell to the pressure cooker). Priorities at home and work. The average employee is maybe managing a highly structured meeting/review while still making breakfast. The urgent business imperatives and work deliverables are often intertwined with children’s classroom sessions, emergency visits to the doctor, elderly care, and the needs of parents/inlaws.
The bottom line is that priorities are often equally urgent and compelling. Even though they are feeling strained by the pandemic, employees must be enabled to prioritize their next actions in the most efficient way possible. How can leaders and managers of India Inc adapt to this new paradigm?
First, make conversation count.
Many thousands of post-pandemic employees have never met the culture that is part of office life. This “culture”, which companies express through their leadership interactions, cheerful office events, cafeteria and campus conversations, has almost disappeared. Their colour and accessories have been replaced almost entirely by online conversations. Leaders, people managers, and HR teams need to find meaningful ways to communicate the essence of their company’s culture with employees.
This means getting back to basics. These simple touches can help bring some comfort to a life that can sometimes feel unfocused and overwhelming. Leaders will only be able to connect with employees who are often distracted or have multiple priorities.
Second, to enable people to bring out their best every day.
People and communities around the world have experienced the pandemic as a disorienting experience. It is not over. It has disrupted our collective way of living and presented hundreds of complex challenges for employees all over the world. People are increasingly looking for ways to make work and life easier. The needs of employees after the pandemic – financial support, teleworking support, healthcare – are similar. However, the needs of employees are different for each segment and person. Employers have many options to meet their employees’ individual needs, such as pet care, eldercare, salary advancements, and childcare.
Third, you must be a good example of wellness.
This is a sad statement. Employees don’t make the most of employee wellness opportunities. While it is clear that wellness has a significant impact on productivity and effectiveness (and the pandemic only reinforced its importance), employees cannot fully utilize the resources available to them. Why is this? They need to see their leaders and managers use these resources first. They can then feel confident using this social license because they have set a precedent. It also promotes the notion that physical and mental well-being is not something that should be a distant goal or something that people should strive for, but something that they can achieve.
Fourth, to serve as a bridge between opportunities.
In response to the many difficulties created by the pandemic, a whole ecosystem has emerged of wellness, elder care, health and childcare, and personal growth startups and offerings. This ecosystem is a testament to humanity’s determination to overcome difficult circumstances and pursue opportunities in adversity. So that their teams can take advantage of the opportunities, companies should create pathways for experts and teams to do incredible work in different domains within the ecosystem.
Fifth, recognize the people.
Managers behind the people
Many people outside of the HR industry don’t realize that managers are not qualified to perform as quasi-frontline workers within their organizations. They were not expected to perform this role. This role is being performed with agility, and effectiveness by many should be fully acknowledged. Senior HR leaders and corporate leaders must also recognize India Inc’s young talent in HR. They have taken on the new role with enthusiasm and focus, despite not being familiar with the profession. These young people are at once an employee and a partner in HR. This is a job that can be done 24×7, even during a pandemic.
The pandemic is the most rigorous test of corporate and human values. It has brought to light the true DNA of companies and their ethos. Customers, employees, and markets all pay close attention to how companies treat their people. Companies that live up to the high standards they set will have greater respect for, admiration, and social license within the communities where they work and serve. India Inc will be remembered for its leadership in guiding its employees to a better future.
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