Small Business Website: A strong website is critical to the success of any small business, whether you own a hardware store or work as a freelance photographer. As a webmaster who has worked on or marketed over 100 small business websites, I know what it takes to produce effective and beautiful business websites.
If you want to launch a new startup website or improve an existing one, here are ten critical steps to get started and help your small business website compete effectively in the online marketplace.
1) Purchase a memorable domain name.
Your domain name, often known as your internet address, is frequently the first thing visitors see when they visit your site. For the sake of usability and search engine optimization, it’s critical to establish a decent first impression (SEO).
Here are some pointers to assist you in choosing the finest domain name:
- Make it as simple to spell as possible. Avoid using defamatory, false, or extremely confidential terms.
- Make it as brief as possible. It’s easier to remember and type accurately if it’s smaller.
- Make sure you’re using the correct domain extension. Unless another extension, such as.gov,.edu, or.org, is more appropriate, always aim for a dot-com domain name (rather than.net,.co, and so on).
- Numbers and hyphens should be avoided. They are more difficult to recall, less elegant, and less memorable than a domain name that is tied to a word, and they can be mispronounced while pronouncing a domain name.
- To support future growth, expand the address. For example, Amazon.com is a significantly larger internet address than BooksOnline.com, allowing Amazon to sell a wide range of goods to customers rather than only books, as intended.
- Ascertain that it will be remembered. With so many websites on the Internet, your website’s name needs to be memorable so that people remember how to find it in the future.
- Look into the domain name. Search for USPTO.gov without any registered trademarks on Google to determine if a similar website address already exists.
- Check to see if the pricing is reasonable. Determine whether you can purchase the address of your selected website for a fair price, as most good domain names have already been taken and must be purchased from the current owner.
- Nonsensical names should be avoided. Choose a meaningful name for your company so that users can recognize it right away. Although Yahoo and Google are fascinating names, they were too costly for the companies, and your little firm may not have the same cash.
- Make a URL that is SEO-friendly. If possible, create an SEO-friendly website URL that includes keywords and a locality, such as “www.LasVegasElectrician.com.”
2) Invest in a secure, scalable website hosting plan that includes excellent technical support.
A website host (also known as a website hosting provider) is a business that offers the technology and services required to access a website on the Internet. When you link your domain name to your hosting service provider, users who type in your website URL see the website you saved in your hosting account.
Depending on the technology and assistance you choose, hosting services might cost anywhere from $2 to $100+ per month. When you buy a yearly plan instead of a monthly one, you usually get a discount.
Here are some pointers on how to pick an excellent website hosting package:
- Although a “shared server” hosting package can be had for as little as two dollars per month, I would not recommend it. Shared hosting entails sharing a server and its resources with other clients, which can degrade the performance of your website. Your website may also be compromised if one of the other websites on your shared server is hacked.
- A “dedicated server” hosting plan is one of the more expensive solutions—it can cost anywhere from $100 to $2,000 per month—but it will improve the performance of your website. A dedicated server plan means that the physical server machine is completely dedicated to your website, and all resources are yours. Unless appropriate technology is used, it is less secure than a shared hosting package. It is, however, significantly more expensive than most small enterprises typically provide. This may be what you need after you have a high-performing site, but it is mostly for novices and is available over-the-counter for small enterprises.
- A “Virtual Private Server” (VPS) hosting package, which combines the best of both worlds, is usually the best compromise. I recommend it. The monthly fees range from $20 to $50, which is reasonable for the hosting services you receive. A virtual private server (VPS) is a system that has been partitioned to operate as numerous machines, allowing it to offer a cost-effective alternative to shared hosting while maintaining the same level of security and performance as a dedicated server hosting package.
- If you have any issues, be sure your hosting business includes phone and chat assistance so you can get help fast. When an issue needs to be fixed right away, email support can take too long and become annoying. The best way to get help is by phone, but chatting is also a good option.
- To access your server, it’s ideal to utilize a simple service interface like cPanel. Unless you can employ a professional server administrator to help you, you should avoid using terminal commands to examine and edit the contents of your server.
- Check to determine if the server you’re contemplating has any form of security. You’ll need to be able to connect to your server using Secure File Transfer Protocol (SFTP) (SFTP). Daily backups of newly developed content should be kept on your server. Installing Secure Socket Layer (SSL) certificates should be a straightforward one-or two-click process. Ascertain that the hosting provider maintains a high level of security on a regular basis. Your hosting provider should, ideally, have a public security procedure that you can evaluate to see how they keep their servers safe.
The following are some well-known website hosting companies:
3) Display a clear description of your company prominently.
When visitors visit your small company website, it’s critical to let them know who you are and what you do right now so they don’t become confused. Make sure your main homepage banner (also known as a “hero picture”) and following banners include a visual representation of your services as well as a text blurb at the top of the page detailing who you are and what you do.
Also, make sure that the “About Us” page is easily available from both your main and footer menus so that customers can click through and learn more about your company.
4) Use the greatest content management system available.
A content management system, or CMS, is a piece of software that allows you to produce and manage digital material. You don’t need many technical skills to use a solid CMS to help you maintain your site. It’s ideal to pick a CMS that’s tailored to your specific requirements; different systems are utilized for different reasons, such as ease of use, scalability, and cost.
Some popular systems are included below, along with discussions of their merits and disadvantages.
WordPress is the most widely used content management system on the planet. It offers a large, active support community as well as a number of useful plugins to help you improve the effectiveness of your site. (And if you can’t find a plugin that does what you need, hiring a WordPress developer to make one for you is simple.) WordPress is a free and relatively simple-to-setup blogging platform. Most website developers are aware of this, so finding someone or a company to work on your site should not be difficult. Small businesses should utilize WordPress to develop their websites because of its flexibility and scalability.
last several months to ensure that it’s in the WordPress repository). Plugins are available; remove those that aren’t in use right away, etc.).
Drupal is another well-known content management system. It provides the same flexibility, ease of use, and large support community as WordPress. It is significantly safer than WordPress (protected against fraudulent activity), but it lacks plugin and theme options, making it less expandable. The White House website (whitehouse.gov) used Drupal for a long time before switching to WordPress, which it still uses.
Joomla is another popular content management system. It offers greater SEO, security, and multilingual capabilities out of the box than WordPress. Nevertheless, with the help of a few plugins, WordPress has eclipsed the strength of Joomla!
Squarespace is a monthly or annual subscription service that allows you to create websites and blogs with a simple “drag and drop” interface. It covers everything in one package: website design, development, a domain name with an annual purchase, SSL security, software maintenance, metrics, 24/7 support, and unlimited bandwidth and storage. It is especially designed for creatives and provides you with high-quality design templates. This is an amazing solution for you if the website designer cannot afford it and you are on a limited budget and need a basic and gorgeous site.
WordPress, Drupal, and Joomla are three popular content management systems. Squarespace, on the other hand, has a significantly lower learning curve, but it lacks nearly as many expansion options. Squarespace, on the other hand, is an excellent choice if you have little or no technical knowledge and want to create a website quickly and easily.
Wix Squarespace is similar, but it’s a little more user-friendly. It offers a monthly subscription but not an annual one, and it has similar features. Wix is a drag-and-drop designer, allowing you to freely drag and drop elements anywhere on the page. Squarespace, on the other hand, is more structured and allows you to drag and drop elements anywhere on the page. Wix has a lower learning curve than Squarespace, so it might be your best bet if you need to get a site up and running quickly.
In Wix, there are many more templates to choose from than there are in Squarespace, but if you choose a template, you must stick to it or entirely rebuild it. You may modify your template without having to rebuild your complete site with Squarespace.
5) Choose a suitable e-commerce platform.
You’ll need the correct technology if you want to offer products or services through your website. (If you aren’t already selling something, you should think about it because e-commerce has the potential to boost your income.) used as a business model.
Here are some of the most popular e-commerce platforms for small businesses:
WooCommerce is a popular e-commerce software that allows you to turn your WordPress website into an online store. There are numerous plugins available, and it integrates with WordPress, making it extremely adaptable. There are numerous free and paid pre-built WooCommerce themes available. (Generally, it’s advisable to use a premium theme from a known developer because it will provide greater security and support.) If you’re not tech-savvy, you’ll almost certainly require the assistance of a WordPress developer. And put it to good use. WooCommerce also provides your small business with the power and scalability it needs.
Shopify is a cloud-based e-commerce platform that allows you to build and personalize an online store while also managing products, inventory, payments, and shipping. It’s not a WordPress plugin like WooCommerce; instead, it’s an independent platform hosted on the Shopify server, so if you already have a large website, your e-commerce site will be technically different. Unless your main website includes a Shopify connection plugin, you can link to your Shopify account from any ordinary website built with Drupal, WordPress, Wix, or another CMS.
Unlimited products, unlimited bandwidth, fraud analysis, discount codes, reports, and much more are among the features. The biggest benefit of Shopify is that you don’t require a developer to set up a store, and everything in the backend is already configured for you when you sign up. The disadvantage is that you don’t have the same level of control or customization over your store as you do with WooCommerce.
Plus, there’s Shopify:
Shopify Plus is the same as Shopify, but with greater customization possibilities, team accounts, and international e-commerce options. It receives a lot of support. All of this, of course, comes at a steep membership cost, and it still lacks WooCommerce’s versatility and customisation features.
Squarespace includes an e-commerce subscription option, so if you use Squarespace to build your site and need easy e-commerce, you can go this route. Squarespace imposes a transaction fee for business users, although this can be avoided by upgrading to a primary online shop subscription. A free domain, SSL security, SEO, abandoned cart recovery, discounts, real-time carrier shipping, and more are all included. It is worth noting, however, that it is not as user-friendly as Shopify. It’s also not as flexible as WooCommerce, like Shopify.
Wix really provides a very user-friendly Shopify plugin. You must upgrade your Wix account and subscribe to Shopify in order to use it.
GoDaddy Online Store:
GoDaddy has a very new independent e-commerce subscription platform that is rather simple to set up and utilize. Using GoDaddy’s online store to launch your business requires very little technical knowledge. The templates are simple and uncomplicated, with some customization options. Marketing and SEO tools, social media integration, appointment booking, SSL security, and fast page loading are just a few of the features.
6) Design a user interface for your website that is appealing, memorable, and engaging.
Make sure the UX of your small company website creates a great first impression that leads to conversions. You can accomplish this by putting the following tips into action:
- Make use of eye-catching images and legible typefaces.
- Ensure that your images are compressed and optimized for quick loading. Search engines, such as Google, will penalize your rating if your website is slow.
- Examine your competitors’ websites to learn how they created and optimized them; include comparable components in your small business website.
- Investigate what your target audience expects from your website and make it simple for them to get it.
- Maintain brand consistency throughout the design of your website.
- Create a user-friendly navigation system that allows people to rapidly access the sites they require.
- Provide contact information that is easy to access.
- Include a clear call to action (particularly the “Buy Now” button).
- Create pages for small business websites that are ideal, such as:
- What we’re about
- Services or products (with descriptions and visually appealing images)
- Map of the Website (for SEO purposes)
- Management group
- Please get in touch with us.
- Conditions of usage (the online contract governing how users can use your site)
- Policy on data protection.
- Additional pages that are related to your small business.
7) Optimize your small business website for search engines.
SEO is a set of techniques that you employ on your website to guarantee that it is indexed by search engines, that it is properly ranked, and that it is visible to search engine users. When search engines “scan” your website, it competes with other websites with comparable information. The better the design and substance of your website, the higher it will rank in search engine results pages.
SEO primarily entails the following procedures:
- Implementation and keyword research
- Code for a good website
- Quick loading time
- The existence of high-quality backlinks (links to your site from other websites with comparable content)
- Having a mobile-friendly website is essential.
- SSL is the standard security mechanism that ensures data sent between web servers and browsers remains secret by being secure and having an SSL certificate loaded.
- Having a large number of positive online reviews (Google, Yelp, Facebook, etc.)
- Internal links should be used across your site to keep visitors clicking and reading.
- Linking to your website using social networking (LinkedIn, Twitter, Facebook, Pinterest, etc.)
Search engine optimization (SEO is a continuous effort that can mean the difference between appearing on the first page of search engine results pages (resulting in a lot of free traffic) and page 300 (resulting in very little traffic) or page zero (resulting in no traffic).
8) Consistently creating and publishing high-quality content
Quality content and freshness are important to search engines, so you should have a plan in place to publish quality articles or blog entries on your site and on external sites connected to your site on a regular basis. You should update your website with new and relevant material as often as possible if you want to rank highly in search engine results and attract people to visit your site again and again.
In addition to static page content and articles, testimonials are a terrific way to add variety to your website. Requesting client testimonials and then publishing them on your website is a terrific way to add new, high-quality material to your website that will help your small business stand out.
Make sure your material is written in a tone that is appropriate for your business and that people will enjoy reading.
9) Take advantage of webmaster tools.
Install Google Analytics, Google Search Console (both through Google Tag Manager), and Bing Webmaster Tools to help you analyze traffic and site performance.These tools can be used to keep track of the following data:
- On a daily, weekly, and monthly basis, visitors to your site
- The number of people who have visited each page of your website.
- “Bounce Rate”: the percentage of visitors who come to your site but only stay for one page (Google algorithms give high rankings to websites with a low bounce rate, on the premise that visitors spend more time on the site and find it valuable.)
- Visitors’ average time spent on the site
- Errors in the crawling of your website (errors that the search engines find on your site in crawling its content)
- The site has several broken links.
- Keywords that bring people to your website
- Backlinks that point to your website
- The time it takes to download a web page
- Other resources that can help you improve your SEO
10) Develop a website maintenance strategy.
A website should not be developed and then left to go stale. You must guarantee that your website is properly maintained in order to have a successful website that ranks well in search engines and is not hacked.
Here are some pointers for building a website maintenance strategy for a small business:
- Check Webmaster Tools data at least once a month, and any major problems will be emailed to you right away.
- Use traffic statistics to gain a better understanding of your visitors so you can better serve them.
- Optimize and correct warnings and faults using performance data.
- Ensure that all software is current at all times.
- Run a security scan to guarantee that your website isn’t hacked.
- Split testing: To evaluate if some variations of your website boost performance, use split testing. For example, if you sell a product, you might have two versions of a landing page with different graphics and wording—split testing allows you to discover which version has the highest conversion rate.
- Follow my SEO advice (see point #7) and keep publishing high-quality content (see point #8).
- Find out how to market your company online in the most effective and up-to-date way possible.
- Allow visitors to your website to provide you with feedback.
- Keep testing your competition to see what they’re doing with their web presence and what they’ve done for you on a regular basis.
- Make sure your website is backed up at least once a day and at least 10 days ago in multiple ways.
As you can see from this post, building a fantastic small company website isn’t as simple as you may think. If you follow the procedures outlined in this article, however, your small business will have a great chance of succeeding in the internet economy.
These are the three essential things to know before you invest in cryptocurrency
It’s easy to invest in cryptocurrency with just a few taps of your smartphone. With crypto appearing in the news and conversations with friends, it’s tempting not to get in.
Crypto coin might not suit you, depending on your financial situation and willingness to take risks.
Tyrone Ross, CEO and founder of Onramp Invest (a crypto asset platform that registered investment advisors can use), said, “I am probably the most crypto hippie you will ever talk to.” He warns against investing in crypto. “I don’t believe the general public should invest in crypto.”
Imagine your finances as an ice cream cone. Crypto is the cherry on top. It is a small part of the overall sundae, and not everyone needs one.
Before you can take that cherry out of the jar, you have to put together the rest of the dessert. This is not ice cream. It means you need to build a solid financial foundation and learn everything you can about cryptocurrency before you invest any real money.
1. Financial safeguards should be in place.
It would help if you were prepared for the unexpected.
Workers who lost their income due to the pandemic have had to draw on savings, borrow money, or enroll in hardship programs to pay their bills. This has served as a stark reminder about the importance of an emergency fund.
“You can feel like Superman/Superwoman when you’re young,” but when the bubble bursts, it is possible to lose your job for up to nine to twelve months,” states Theresa Morrison, a Tucson-based financial planner. “Don’t underestimate the impact of systemic shocks on the market.”
Morrison suggests saving six months of living expenses for singles and three months for couples who share costs. Even a few hundred dollars saved can help you when you have an unexpected expense. You can also pay down high-interest debt like credit card debt to improve your financial situation.
Also, review your insurance coverage as these policies can help you get through difficult times. If you have dependents, life insurance is critical.
Start thinking about your long-term, medium- and short-term financial goals once you have enough money saved for emergencies. You should save money for retirement, especially if you have a plan that offers an employer match. However, you should set goals for saving money for other critical life stages.
2. Invest in the future and save!
“Most people want the freedom to travel every year, purchase a house in 10years, and get married in 10years. These things are expensive,” Morrison states.
“Calculate how much it will cost in today’s terms, and then figure out how much you can save each month from your paycheck. My experience shows that this can easily be as low as $1,000 per month (EUR1,164).
3. Learn more about cryptocurrency
You have the money, and you are ready to jump on the crypto train. But you don’t know how someone buys it. Crypto. Or how it fits into your overall financial plan. If it is too risky.
Take your time. Do not spend your money on things you don’t know. Spend some time learning about crypto.
It is essential to understand the mechanics, but it is equally necessary to determine your type of investor. This will affect the types of investments that you would be a good match for.
To determine if this asset class is suitable for you, there’s a process. What is your plan? What age are you? What are your goals, and how old are you? Are you tech-savvy? Are you able to understand the implications of holding these assets without them being insured? What happens if you are not there? Who in your family will be able to retrieve the stuff? Ross said.
People don’t do their due diligence before investing money in something. Although it isn’t a sexy answer to your question, it is the truth.
Also Read: Le Bon Coin can we still sell and buy? 2021
Start small if you still want to dabble in crypto.
Once you understand how everything works, you can start to consider allocating some of your extra cash toward crypto. Keep your investments small and manageable. Ross suggests investing $500 (EUR582) or more. You can be sure that even if you lose everything, you have a specific budget.
“If you invest in crypto, it is dead money. A Denver financial planner, Danny Lee, says that money is something you will never be able to get back.”
“It’s going be a speculative investment at the end of it all.”
Poly Network hacker recovered more than $600,000,000 in stolen crypto
Two weeks ago, the hacker started returning the funds.
After stealing crypto coins worth $600 million from Poly Network, the hacker has completed returning them (via CNBC). Poly Network says in a blog post that it’s now beginning the process of returning the stolen assets, including Ethereum, Binance tokens, and Dogecoin, to their rightful owners. Poly Network says that there’s still work for it to do — it’s working on getting approximately $33 million worth of assets unfrozen and is continuing to restore the functionality of its Poly Bridge service, which lets users transfer crypto between blockchains.
After the attack, the hacker said that he’d stolen the funds to keep them safe, saying that putting the coins in a “trusted account” was a way to highlight the bug without allowing someone else to make away with them. Poly Network has had a fairly constant banter with him; even calling him “Mr White Hat” was the hacker’s title in Poly Network’s series of updates. Poly Network invited the hacker as their chief security adviser. The hacker (seemingly jokingly) accepted the invitation, sending a message to the company stating, “your chief security advisory.” Chainalysis also points out that it can be difficult to spend stolen funds due to blockchain tech’s transparency.
“THANKS TO MR. WHITE HAT’S COOPERATION, POLY NETWORK HAS OFFICIALLY ENTERED THE FOURTH PHASE OF OUR ROADMAP ‘ASSET RECOVERY.’”
After the hack occurred earlier this month, there was speculation about how the hacker had carried it out, with some analysts suggesting that he had even been able to obtain Poly Network’s private keys. The further analysis seems to show that this wasn’t the case — instead, the hacker was able to exploit a security flaw in the Poly Network that allowed him to execute transactions that he shouldn’t have been able to.
“SORRY FOR THE INCONVENIENCE!” It MUST BE ONE OF THE WILDEST ADVENTURES IN OUR LIFE.
Embedded in one of the final transactions from the hacker is a long note, in which he apologizes for the inconvenience he’s caused, calls the hack and process of returning the funds a “wild adventure,” and promises to return more money than he originally stole (which he requests be distributed to “survivors,” seemingly referring to those who had their money stolen). The hacker claims that the additional funds from the $500,000 bounty Poly Network paid him to find the security flaw. He also claimed that the hacker received a stream of donations since then (and continues to receive, according to his wallet transaction records).
“DISTRIBUTING EXTRA ASSETS TO ‘SURVIVORS” WOULD BE THE LAST REQUEST OF THIS MAN.
Poly Network said in another blog post that it would start a $500,000 bug bounty program to encourage researchers to find (and responsibly disclose) other vulnerabilities in its software. Currently, the company’s bug bounty listing on Immunefi says that the maximum bounty is $100,000.
As for when Poly Network’s users will see the returned funds hit their wallets, the company says it’s working on returning them “within the shortest time frame possible.”
Navigating employees in a multi-priority work environment
The brick-and-mortar workplace was more than just the heart of the business. It was also the setting that defined and nurtured the meaning and purpose that the company provided to employees’ lives.
It is hard to believe that this pandemic has been around for just over a year, considering how easily employees and operations can be done in a remote-first environment. The pandemic’s most significant impact has not been the transition to remote working but the transformation of the workplace and the entire employee-employer relationship.
A collision of priorities
A physical workplace was the place where an employee could give their full attention during workdays. The office was synonymous to work. It provided a backdrop for human resource priorities such as employee engagement, benefits, and more. The brick-and-mortar workplace was more than just the heart of the business. It was also the setting that defined and nurtured the meaning and purpose that the company provided to employees’ lives.
The entire employee experience, from onboarding to daily business, is now contained within a smartphone or laptop screen. Our screens are the entire office. However, the physical world of an employee is set among mundane household sounds (from the doorbell to the pressure cooker). Priorities at home and work. The average employee is maybe managing a highly structured meeting/review while still making breakfast. The urgent business imperatives and work deliverables are often intertwined with children’s classroom sessions, emergency visits to the doctor, elderly care, and the needs of parents/inlaws.
The bottom line is that priorities are often equally urgent and compelling. Even though they are feeling strained by the pandemic, employees must be enabled to prioritize their next actions in the most efficient way possible. How can leaders and managers of India Inc adapt to this new paradigm?
First, make conversation count.
Many thousands of post-pandemic employees have never met the culture that is part of office life. This “culture”, which companies express through their leadership interactions, cheerful office events, cafeteria and campus conversations, has almost disappeared. Their colour and accessories have been replaced almost entirely by online conversations. Leaders, people managers, and HR teams need to find meaningful ways to communicate the essence of their company’s culture with employees.
This means getting back to basics. These simple touches can help bring some comfort to a life that can sometimes feel unfocused and overwhelming. Leaders will only be able to connect with employees who are often distracted or have multiple priorities.
Second, to enable people to bring out their best every day.
People and communities around the world have experienced the pandemic as a disorienting experience. It is not over. It has disrupted our collective way of living and presented hundreds of complex challenges for employees all over the world. People are increasingly looking for ways to make work and life easier. The needs of employees after the pandemic – financial support, teleworking support, healthcare – are similar. However, the needs of employees are different for each segment and person. Employers have many options to meet their employees’ individual needs, such as pet care, eldercare, salary advancements, and childcare.
Third, you must be a good example of wellness.
This is a sad statement. Employees don’t make the most of employee wellness opportunities. While it is clear that wellness has a significant impact on productivity and effectiveness (and the pandemic only reinforced its importance), employees cannot fully utilize the resources available to them. Why is this? They need to see their leaders and managers use these resources first. They can then feel confident using this social license because they have set a precedent. It also promotes the notion that physical and mental well-being is not something that should be a distant goal or something that people should strive for, but something that they can achieve.
Fourth, to serve as a bridge between opportunities.
In response to the many difficulties created by the pandemic, a whole ecosystem has emerged of wellness, elder care, health and childcare, and personal growth startups and offerings. This ecosystem is a testament to humanity’s determination to overcome difficult circumstances and pursue opportunities in adversity. So that their teams can take advantage of the opportunities, companies should create pathways for experts and teams to do incredible work in different domains within the ecosystem.
Fifth, recognize the people.
Managers behind the people
Many people outside of the HR industry don’t realize that managers are not qualified to perform as quasi-frontline workers within their organizations. They were not expected to perform this role. This role is being performed with agility, and effectiveness by many should be fully acknowledged. Senior HR leaders and corporate leaders must also recognize India Inc’s young talent in HR. They have taken on the new role with enthusiasm and focus, despite not being familiar with the profession. These young people are at once an employee and a partner in HR. This is a job that can be done 24×7, even during a pandemic.
The pandemic is the most rigorous test of corporate and human values. It has brought to light the true DNA of companies and their ethos. Customers, employees, and markets all pay close attention to how companies treat their people. Companies that live up to the high standards they set will have greater respect for, admiration, and social license within the communities where they work and serve. India Inc will be remembered for its leadership in guiding its employees to a better future.
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