Philips Smart LED bulbs are now more competitive than Philips Hue smart bulbs

Signify grants Wiz bulbs a Philips boost Europe-wide

Signify, owner of the Philips Hue brand; today announced the global launch of its Philips Smart LED bulbs. The new lineup originates from Signify’s 2019 acquisition of Wiz and carries the “Wiz Connected” logo on its blue packaging to differentiate it from Hue products. A similar collection of bulbs launched in the US at Home Depot stores at this time last year, only under a slightly tweaked “Philips WiFi LED” name.

Signify stated to The Verge that they have tested the various Philips smart LED brands and were not confused with customers during a briefing. This is good because the Zigbee-based Philips Hue Smart LED bulbs and WiFi-based Philips SmartLED bulbs are incompatible.

There are 36 products, both individual bulbs and multi-packs, that will launch under the Philips Smart LED brand. These bulbs are priced lower than comparable Hue bulbs. There are basic products like the 60W E27 warm light dimmable bulb, a 50W E27 tunable white spot, and a 2-pack 50W E10 colour frosted spots, priced at EUR9.99. A pair of 50W E27 tunable white spots costs EUR13.99. A 2-pack of 50W E10 colour frosted spots costs EUR29.99. The gold 25W E27 decorative yellow filament bulb is EUR54.99. Signify states that Philips Smart LED bulbs can be purchased today at most retailers that sell regular LED bulbs.

Signify also sells dozens upon dozens of Wiz-branded lights and accessories that differ in availability by region. Wiz lighting includes colour- and temperature-changing bulbs in all sizes, spots and ceiling lights. They also include decorative filaments, light strips and light strips. Wiz accessories include smart plugs and remotes as well as motion sensors and in-wall dimmers.

The company added a few new items today, including the Wiz Hero Gen 2 (EUR49.99 / $49.99) and Squire (EUR54.99 / $59.99) table lamps, a slim ceiling light, and its first smart plug with an embedded power meter (EUR19.99) that will let you monitor energy consumption within the Wiz app when it launches on October 1st in Europe and the US.

Wiz Connected bulbs are also available from many partners. Notably, Walmart Canada sells Wiz Connected bulbs under the “Great Value” brand. Liteline and the UK’s 4Lite are also signed on as a partner.

The collections are not compatible despite sharing the Philips brand name. Philips Smart LED bulbs cannot be controlled using the Philips Hue app, and Philips Hue bulbs cannot be controlled via the WiZ app. The Wiz / Philips Smart LED collection, like Philips Hue, supports Alexa voice assistants, IFTTT and SmartThings to mask the incompatibility.


Compatibility across Philips brands could change in the future since both Wiz and Philips Hue have committed to supporting the interoperable Matter smart home protocol when it launches in the first half of 2022. Signify, however, has pledged to update all Hue devices to Matter while only making new Wiz devices. That’s likely because all Hue devices will support Matter after updating the Hue Bridge in homes. In contrast, hub-less Wiz devices must be updated individually since each product is fitted with its own WiZ module. Signify was unable to respond to my question about future interoperability with Matter.


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