Peloton, a connected fitness device company, is trying to gamify exercise by creating an in-app experience for its stationary bikes tentatively named Linebreak.
The beta version of the program, which is now in beta, is intended to gamify cardio exercises and be available on Bike+ and Bike+.
The game uses music to encourage users to match their speed and resistance to earn points. The users’ avatars are displayed on the screen, and they are instructed to follow the music. They can also switch lanes and overcome obstacles.
Users can choose from beginner to expert levels, music genres, and the length of their workout. Peloton users can also challenge each other.
The game will be available to members in 2021 and 2022.
WHY IS IT IMPORTANT
Gamification is a popular incentive system. Gamification has been used to promote physical activity. JAMA published this month. It looked at veterans who were obese or overweight and found that gamification and support interventions modestly increased their physical activity during 12 weeks.
Another example is the recent study by the University of Pennsylvania. It used gamification to encourage physical activity and weight loss in adults with Type 2 diabetes uncontrolled. Gamification was most effective in changing behavior when used with their peers or supported by their social support networks.
THE LARGER TEND
Peloton has had a busy year. Peloton revealed in June that it would launch a new corporate wellness program. This program is available to businesses in the U.S. and Canada as well as Australia. Soon after, reports surfaced that the company was working on an armband for heart rate monitoring.
The company launched a series of new features in May. One feature allows users to tap into scenic routes from their screen, and another lets them see how long they spend in each zone.
The year 2021 was not a good one for the fitness company. After receiving reports of 70 injuries and one death, the publicly traded company recalled its linked treadmills. After months of pressure from the U.S. Consumer Product Safety Commission, the company decided to place the treadmills. Peloton initially reacted to the CPSC warning.
Also Read: Definitions of 10 Fitness Terminologies