Microsoft acquired a web-based editing app for video editing.
Microsoft has acquired Clipchamp, a web-based video editing platform, suggesting that it will make a great match for Windows. Clipchamp was founded in 2013 and allowed users to create and edit videos from a browser. The final result can be rendered using the full power of the GPU. Companies like Google, Dell, and Deloitte use Clipchamp.
Microsoft plans to integrate Clipchamp in its Microsoft 365 offerings and possibly Windows itself. Clipchamp, a web application that makes full use of your computer’s power, is a great fit for Microsoft 365, offering cloud-powered productivity services to individuals, families, and schools.
CLIPCHAMP, MICROSOFT SAYS, IS A GREAT FIT FOR WINDOWS
Pratley says that Clipchamp is a “great fit for Microsoft Windows,” which suggests that Microsoft might integrate Clipchamp with Windows in the future. Clipchamp is already available in the Microsoft Store as an app. Microsoft’s current video editing tools for Windows, however, are not very impressive.
Windows 11 could improve this situation along with the possibility of Clipchamp integration in the future. Panos Panay, chief of Windows and devices, teased a new Windows 11 photos app with better tools for editing videos and photos just minutes before the acquisition announcement. Although the existing Windows 10 photos app can edit videos, the tools are not as powerful and offer fewer editing options than Clipchamp.
Clipchamp makes it easy to create videos with multi-track audio and user-friendly editing. It uses both templates and a collection of transitions, stock media, and filters. Microsoft’s acquisition seems to reflect the company’s renewed focus and desire for creation.
Microsoft recently hired a former Uber exec to lead a consumer apps effort inside the company, months after CEO Satya Nadella said, “the next 10 years is going to be as much about creation as it is about consumption and about the community around it.”