The streaming service, HBO Max, announced today that HBO Max would be available in Europe on October 26th. It will be available in six countries: Sweden, Denmark and Norway, Finland and Spain. The streaming service will then expand to the following 14 territories next years: Bosnia and Herzegovina and Bulgaria, Croatia, Czech Republic, and Hungary.
The list of territories corresponds to the regions currently covered by HBO Europe, which operates a handful of different streaming services on the continent, including HBO Espana, HBO Nordic, and HBO Go. The company has previously said it plans to transition its European HBO-branded services to HBO Max over this year.
LARGER MARKETS, LIKE THE UK AND ITALY, FRANCE AND GERMANY, ARE NOT INCLUDED IN THE LIST
Larger markets such as the UK, France, Italy, and Germany are not included. The Hollywood Reporter points out that HBO has not previously operated standalone services in these markets. Instead, it has licensed its content to local operators such as Sky, owned by Comcast, in the UK. HBO claims that there are “additional territories launches” planned for next year.
Johannes Larcher, Head of HBO Max International, stated that Warner Media series and movies like Harry Potter and Game of Thrones are loved by millions of people across Europe. “HBO Max was created to give them the best viewing experience possible to watch these and many other incredible titles,” said Johannes Larcher, Head of HBO Max International.
HBO Max launched in the US in May 2013. In June, the streaming service launched across 39 territories in Latin America and the Caribbean.
The announcement today doesn’t include information about the expected price of streaming services for European customers. HBO claims that this information will instead be revealed at a virtual launch event scheduled for next month.