Spikevax and Comirnaty: The strange world of branding COVID-19 vaccinations
With official Food and Drug Administration approval, the Pfizer / BioNTech mRNA COVID-19 vaccine can now be marketed as Comirnaty in the US, great news for general vaccine acceptance, sure, but also anyone who loves to fixate on bizarre drug names.
Comirnaty appears to be a combination of multiple words: community, immunity COVID-19, and mRNA.Fierce Pharmacy writes. Pfizer-BioNTech was the one who designed the branding. Brand Institute —The #1 Naming Company in the World” — It is shorter than many drug names, and it doesn’t roll off the tongue as well.
It’s also not as strong as the original.SpikevaxThe European brand name for the Moderna vaccine and another Brand Institute project. SpikevaxDirectly refers to the complex structure of COVID-19, and the word “vaccines” (having “vax” in the name is big. I’ve seen). This could be a great second wind for US Moderna supporters. People who have lived under the shadow of the “hot person vaccine” once approved by the FDA. Vaxzevria is the European brand name for AstraZeneca’s vaccine. It’s a little more complicated. It is hard to find anything else to say except that they got vax there and are doing so immediately. Dr. Doom in your head whenever I can quickly read the name.
Although the names may be funny, the absurdity of the characters is evident because, except during a dark pandemic, when would anyone even notice the brand name for a vaccine? We are at the perfect intersection of enough time to care, enough worry to obsess, and enough nihilism for laughter. Remember this next year when new flu shot brand names drop. Afluria 2 is going to require your attention.